Advertisers are planning to spend about 10-20% of their pay-per-click (PPC) budgets on Facebook next year. So if a firm has a $10M PPC budget – they are planning on $1-2M for Facebook throughout 2011. (Note: this budget is NOT coming out of PPC. It is coming from display or offline budgets, or as an incremental override to the overall digital budget, specifically increasing the shift toward digital more aggressively.)
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